Raúl Santos used to spend more time in the TV studio of his Andalusian university than attending classes of Advertising. With his graduate diploma he moved to Paris to work in a fast food restaurant, yes, a fast food restaurant, and finally the Musée d’Orsay. He returned to Spain to work in advertising agencies in Madrid until he started his own company, 700g, to do all sort of creative works, from press ads to TV commercials, and outdoor experiences. It took him 8 years to realize that his passion was to tell stories. During the night he would write scripts and work in narrative and documentary projects. He has also lived in London and Berlin. He finally got the courage to leave everything behind, give up his advertising career and move to NYC. The Andalusian Government, through Becas Talentia, entrusts him with giving a hand in showing the world that Andalusia is worth more than sun and beaches. He struggles in every shoot to be right for the job. Time will tell.